Individual experiences made easy

DADI+ harnesses the power of big data and machine learning to make sense of user interactions, enabling experiences unique to the individual. With clean, composable APIs, the DADI+ platform provides an end to end solution for relationship management.

People, not users

Understanding identity is a fundamental requirement for successful engagement.


Blend customer data with content to match the needs and desires of the individual.

Greater visibility

Gain real time insight into platform usage and performance.

Meet your new most valuable tool

DADI+ provides you with an end to end understanding of the people using your product, from their anonymous first contact to a fully qualified, socially linked record.

Talks your language

Explore your data using a visual language you understand.

Really real time

Monitor product usage 1:1 – no delay in reporting, no lag in visualisation.

Fully customisable

Build reporting dashboards that meet the specific needs of your business.

Built for developers
Deploy in minutes

You can create users, customise user profiles, authenticate users, manage groups, hook up social sign-on and start tracking events with only a few lines of code.


# Start the password reset workflow
    -H "Accept: application/json" \
    -H "Content-Type: application/json" \
    -d '{
          "email": ""
        }' \$APP_ID/passwordReset

Get early access

We're working with a select group to help define and test our platform. Interested?

Grid of client logos

Identity management

Identities are complicated and constantly evolving things. We believe that understanding the layers of identity is critical to creating engaging experiences.

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