Privacy Policy

Last updated: 04.08.2026

This Privacy Policy describes how [Legal Business Name] ("dadi," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from [dadi.co] (the "Site").

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Give Us

When you place an order, create an account, sign up for our newsletter, or contact us, we may collect:

• Name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely by our payment provider — see Section 4)
• Order history and preferences

Information Collected Automatically

When you browse the Site, we automatically collect certain information about your device and how you interact with the Site, including:

• IP address
• Browser type and version
• Device type
• Pages viewed and time spent on the Site
• Referring website
• Approximate location (based on IP address)

We collect this information using cookies and similar tracking technologies — see Section 5 for details.

Gut Check Quiz / Wellness Survey Responses

If you use our "Gut Check" quiz or similar interactive tools on the Site, we collect the answers you provide (such as general lifestyle habits, age range, or how often you experience certain symptoms). This information is:

• Used only to generate a personalized recommendation and is not stored as, or treated as, medical or health record data
• Not shared with insurers, employers, or any third party for underwriting or eligibility purposes
• Not a substitute for medical advice — the quiz results are for general informational purposes only

If you'd prefer this information not be retained, you can request deletion at any time (see Section 8).

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including payment, shipping, and customer service
• Communicate with you about your order, account, or customer service requests
• Send you marketing emails and promotions, if you've opted in (you can unsubscribe at any time)
• Improve the Site, our products, and your shopping experience
• Personalize content and recommendations, including quiz results
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers: We share information with third-party vendors who help us operate the Site and our business, such as:
  • Shopify — our e-commerce platform, which processes and stores order and customer data
  • [Payment processor, e.g. Shopify Payments / Stripe] — for secure payment processing
  • [Email marketing platform, e.g. Klaviyo] — for sending marketing and transactional emails
  • [Analytics provider, e.g. Google Analytics] — for understanding Site usage
  • [Subscription management app, if applicable] — for managing recurring orders
  • [Bundle/checkout app, e.g. Kaching, if applicable] — for product bundle selection at checkout
  • [Shipping/fulfillment provider] — for order fulfillment and delivery
• Legal reasons: We may disclose information if required by law, or to protect the rights, property, or safety of dadi, our customers, or others
• Business transfers: If dadi is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

4. Payment Information

All payment transactions are processed through [Shopify Payments / your payment processor]. We do not store your full credit card number on our servers. Please refer to your payment provider's own privacy policy for details on how they handle your payment information.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep items in your cart as you browse
• Remember your preferences
• Understand how visitors use the Site (analytics)
• Show relevant ads on other platforms (retargeting, if applicable)

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site, such as your ability to complete a purchase.

If we use advertising pixels (such as a Meta/Facebook Pixel or Google Ads tracking), we'll list them here: [list any ad pixels/tracking tools in use].

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with our legal, accounting, or reporting obligations. Order and transaction records may be retained longer where required by tax or financial regulations.

7. Children's Privacy

The Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

8. Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate personal information
• Delete your personal information
• Opt out of marketing communications at any time (click "unsubscribe" in any email, or contact us)
• Opt out of the sale or sharing of personal information (California residents — we do not sell personal information)
• Withdraw consent, where processing is based on consent

To exercise any of these rights, contact us at [privacy@dadi.co]. We will respond within the timeframe required by applicable law.

For EU/UK Visitors (GDPR)

If you are located in the European Economic Area or United Kingdom, our legal basis for processing your personal information depends on the specific data and context, and typically includes: performance of a contract (fulfilling your order), consent (marketing emails), and legitimate interests (improving our Site and preventing fraud).

For California Residents (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information is collected, request deletion, and opt out of the sale or sharing of personal information. We do not sell personal information.

9. Data Security

We use commercially reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

If you are visiting the Site from outside [Country where your business is based], please be aware that your information may be transferred to, stored, and processed in [Country], where our servers and service providers are located, and data protection laws may differ from those in your country.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, contact us at:

Website Name: dadi.co

[Business Address] Email: [privacy@dadi.co]

Phone: [Phone number, if applicable]